"If the stomach flu has you down for the count, reach—by whatever means necessary—for the #1 pharmacist-recommended brand for hydration."
Pedialyte 'Dehydration IRL' campaign
Lifestyle photography campaign for Pedialyte's social media channels that captured slice of life moments in a user generated photo style and cheeky tone of voice. Ran Feb-April (flu season) 2017 on Facebook, Twitter and Instagram.